Every time I plan to visit a new place, I search for Social, Local and Mobile advertising. I look for local references for entertainment, dining and lodging on sites such as trip advisor, yahoo local and google places. Why is that? Because I want to make sure I get the best of that visit, eat in the best places and have a good night’s sleep after a long trip.
While I am getting around the selected destination, I search for directions in my cell phone, as do 288 million mobile users in US, access their mobile phone to find local businesses. This technology help us find local business information, business hours and customers reviews in real time.
Why is Social, Local and Mobile Advertising a perfect match?
When you are on the road during lunch time, it is impossible to search for a lunch special in local TV, radio stations, magazines or newspapers. But you have a mobile device on hand where you can search for local businesses in the moment. Not only that, they can display a local ad with lunch special from a place that’s one mile away from you.
My local SEO guide published an example of this. AJ Bombers, a burger restaurant in Milwaukee. In an area with only 300 to 400 Foursquare users the owner attracted 161 customers at the same time. The owner promoted the possibility of restaurant-goers earning the coveted Swarm Badge while fundraising for a local organization. A Swarm Badge is awarded to users who check in at a location where over 50 other users are checked into at the same time. As a result, the restaurant raised over $500 for charity while increasing sales 110%.
Mobile local advertisers target potential customers based on their location. Research findings show that the total number of U.S. searchers on mobile phones grew steadily last year — from 90.1 million mobile phone visitors to search/navigation sites or apps in March 2012 to 113.1 million in December 2012. Tablets also grew as a source for online searches, with 19% growth between April 2012 and December 2012.
Eventility indicates the importance of SoLoMo for small businesses: 97% of consumers now search for local businesses online, 72% trust online reviews, 61% of young people refer to social media to decide where to go when they go out. Most compelling: 78% of small businesses now get at least a quarter of their new customers via social media.
According to BIA/Kelsey, advisor to companies in the local media industry, projected mobile local ad revenues to grow from $3.2 billion in 2012 to $16.8 billion in 2017. This is 500% growth in 5 years.
The new technology is changing our way to do things including the way we shop and navigate in new places. Now we are more SOcial, think LOcal and use MObile…