Content marketing is the creation and sharing of media and information in order to acquire customers. The intention is communicate valuable information with customers and prospects. The content should provide information that consumers seek, is trustworthy, and is associated with your brand or business.
Now consumers have the power to skip ads more than ever. They access the information, products and services they want anytime they need. The key is to engage with them, educate them, show the benefits of your brand and allow them to interact with your business. You need to craft your content considering your audience’s demographics, marketing goals, niche topics, and social trends. The content marketing should show your expertise.
For example, two very popular social trends are cooking and health. How can the food industry benefit from this? The brand has the opportunity to showcase their products in a cooking recipe, presenting the health benefits of the product and teach the consumer how to use them. The message must show the benefits, engage and seduce enough of the audience to result in customer actions.
The audience is in command now. You need to know where they are, their preferences, the media channels they use, when they need your content, and -most important- create a fun experience, not a selling speech.
A very good example of a great rollout content marketing campaign is GoPro. They launched this video in the middle of summer targeting young people having fun at the beach. They presents the product and benefits in two minutes, enough time to captivate over 1 million viewers and sell their product worldwide.
If you need content marketing for your brand write me at: email@example.com.