FREE Publicity In Digital Media

SocialMedia PublicityAccording to Wikipedia, publicity is the movement of information with the effect of increasing public awareness of a subject. The first step is sharing your content with family and friends; they will help you spread the word at no cost. Then, take advantage of the opportunities available in traditional forms of media, such as TV, Radio and Print. Take time to get covered in local publications to establish a record and build your credibility.

Digital media provide great methods for gaining publicity. Some of them are to write an e-book, start a podcast show, become an influencer, produce free webinars, and publish video tutorials. This gives others the opportunity to get to know, like and trust you. The next time you hear a podcast show host ask for people to call in with comments or questions, pick up the phone and call, and always mention your business name.

Other ways you can market your business through multiple digital media channels are:

  1. Search Engine Optimization builds your online presence through online content using keywords. Onsite SEO require that you optimize your website, domain name, meta description, web content, internal links, title tags, keywords, rich media files, permalinks, outbound links, bounce rate and loading speed. Offsite SEO requires link building, competitor analysis, website code and analytics.
  1. Social Media Optimization generates publicity to increase the awareness of a product, brand or event through social media and networks. SMO focuses on driving traffic from sources other than search engines include RSS feeds, social news networks such as Twitter or LinkedIn, and video and blogging sites.
  1. Email Marketing is a commercial message to a group of people using email. Lead generation is one of the best ways to build your email database.
  1. Blogs generate discussion or provide information with discrete entries (“posts”) typically displayed in reverse chronological order. Blog used internally to enhance the communication and culture in a corporation or externally for marketing, branding or public relations purposes are called corporate blogs. This is an efficient way for you to feature your products and services, explain benefits, and share them with the world.

Digital publicity will back up your presence and marketing efforts in all digital platforms.

Here an interesting advertising, marketing, and social media documentary about the digital revolution. Enjoy it #LIVE!

How Google Search Works

Google search is the dominant search engine on the Internet, with more than 3 billion searches each day. It is very important to have your business information accurate in Google’s search engine.

Google Search takes web pages information and translates them in to search results. Following is a summary of the Google search process with hints for how to improve your business results.

Crawling

Crawlers look at web pages and follow links on those pages. Crawlers go from link to link and bring data about those web pages back to Google’s servers. The crawl process begins with a list of web addresses from past crawls and sitemaps provided by website owners. You can generate your sitemap and ask Google to crawl your site with Google Webmaster Tools.

Index

Google gathers all the pages during the crawl process and then creates an index. The Google index includes information about words and their locations. Google Search looks up any search term in the index and matches with pages available to provide the results. It is very important the correct use of the Tag “Title” of the page. Try to keep the title between 50 and 80 characters. Always use page description meta tags and insert your best keywords in the <head> of the page. Make sure your content is fresh and unique. Use the right structure of the .html page and the appropriate sizes of heading tags. Begin the page with the most important heading <h1> and end with the least important <h6>. Do not forget submit ALT attributes for images, and hyperlinks.

Algorithms

Algorithms are the computer processes and formulas that take users questions and turn them into answers. Google algorithm looks for clues to provide the best answer. The formulas keep changing to provide faster and more relevant results. Web pages data and traffic keep growing and you need to keep updating your site to be competitive and get the best search quality ratings.

Rank

Page rank is an algorithm used by Google Search to rank websites in their search engine results. Google counts the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites. Four very important influencers for page rank are: good content, quantity and quality of backlinks, factors as site speed, keywords in titles, headers, URLs, description, domain, and social media buzz.

Results

Google search results pages include organic search results and often paid advertisements (denoted as “Ads” or “Sponsored”) as well. It is very important that you provide the right clues to Google search to bring your website in a prominent position. Your customers will ask and Google will answer. You need to be part of that answer either in an organic way or paying for ads. Make sure to use all the search terms or keywords that potential customers will use and embed them in your web pages.

Here an example of Google Analytics In Real Life – Site Search.

embedded by Embedded Video


Google Webmaster Tools provides you with detailed reports about your pages’ visibility on Google. For more information visit: http://www.google.com/webmasters/