According to Wikipedia, publicity is the movement of information with the effect of increasing public awareness of a subject. The first step is sharing your content with family and friends; they will help you spread the word at no cost. Then, take advantage of the opportunities available in traditional forms of media, such as TV, Radio and Print. Take time to get covered in local publications to establish a record and build your credibility.
Digital media provide great methods for gaining publicity. Some of them are to write an e-book, start a podcast show, become an influencer, produce free webinars, and publish video tutorials. This gives others the opportunity to get to know, like and trust you. The next time you hear a podcast show host ask for people to call in with comments or questions, pick up the phone and call, and always mention your business name.
Other ways you can market your business through multiple digital media channels are:
- Search Engine Optimization builds your online presence through online content using keywords. Onsite SEO require that you optimize your website, domain name, meta description, web content, internal links, title tags, keywords, rich media files, permalinks, outbound links, bounce rate and loading speed. Offsite SEO requires link building, competitor analysis, website code and analytics.
- Social Media Optimization generates publicity to increase the awareness of a product, brand or event through social media and networks. SMO focuses on driving traffic from sources other than search engines include RSS feeds, social news networks such as Twitter or LinkedIn, and video and blogging sites.
- Email Marketing is a commercial message to a group of people using email. Lead generation is one of the best ways to build your email database.
- Blogs generate discussion or provide information with discrete entries (“posts”) typically displayed in reverse chronological order. Blog used internally to enhance the communication and culture in a corporation or externally for marketing, branding or public relations purposes are called corporate blogs. This is an efficient way for you to feature your products and services, explain benefits, and share them with the world.
Digital publicity will back up your presence and marketing efforts in all digital platforms.
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