Find New Customers with Remarketing

Learn how to find new qualified customers, increase ad relevancy, and obtain higher conversion rates with Remarketing. If you are wondering why you often see advertising from websites or apps that you recently visited, the answer is Remarketing.

This strategy targets visitors who do not make a desired action or abandon a shopping cart. This technique increases the ad relevancy and helps businesses reconnect with potential customers that have shown interest in their products or services. According to Google, people typically visit two to four sites before they place an order.

You may also wonder how they know who visited their website or app. The famous website “cookies” provide a visitor ID that reveal when and how long users visit a website or app. From an average of 100 visitors, 4 convert to a specific action. With a good remarketing strategy, businesses can add 3 more conversions. Remarketing provides advertisers a higher conversion rate with a lower cost per acquisition. Around 80% of advertisers are using remarketing in their digital campaigns.

Before you create your remarketing campaign, make sure you have a compelling message to reengage with customers that show interest in your products or services. Offering a special promotion, free shipping or discount codes are good ways to attract users that abandoned your site or shopping cart. Make sure you tailor your ads for each user segment and optimize your bids in real time.

Remarketing campaigns can use static images, animated images, videos, or traditional text ads.Google AdWords offers three ways of Remarketing:

  1. Remarketing List for Search:Remarketing
    • Generate a remarketing TAG to add in the footer of each landing page.
  2. Dynamic Remarketing:
    • Create a remarketing LIST of sections that people visit on a site. You can create a custom list of product categories, site sections, pages, and for abandoned shopping cart users.
    • Automatically tailor ad messaging
  3. Similar Audience:
    • Present the ad to an audience looking for similar products and services.
    • Best way to reach new qualified customers.

It’s that simple to keep in touch with those customers that are in the market for products or services that you offer.

Learn how to find new qualified customers, increase your ad relevancy, and obtain higher conversion rates with Remarketing now:

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REFERENCES

Google Support

Google Partners

Popular Digital Media Channels

Some facts that you should know about the most popular digital media channels:

Facebook

Facebook is a great social outlet with over 1.3 billion users connected to an average of 130 friends. This tool has become the word of mouth that we used to have in our daily conversations. With a new lifestyle and the population moving constantly, this media keep us together even being hundreds of miles away. Everything we share is exposed to at least 100 users and who knows the final total reach. Time matters, once you know when your audience checks in, you can get them right on time during the 18 minutes average time they spend per visit.

 

Twitter

Twitter is a great news outlet. If you want to announce something to the world this is the best tool for it. With more than 560 million accounts and over 200 million monthly users, Twitter keeps our conversation short, say what you want in only 140 characters. An average user has 208 followers. Users are sending out 5,700 Tweets per second, an average of 500 million Tweets per day and about half of Twitter users connect daily. The average time a user spends each day is 29 minutes, and at least 29% of Twitter users are active several times a day.

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Google+

Google+ pages have a direct effect with your search, maps, and local results in Google. With more than 1 billion accounts and over 360 million monthly users, the 22% of online adults visit Google+ at least once in a month. The average time users spent is 7 minutes per month.

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LinkedIn

LinkedIn is great network tool for B2B and individuals. With more than 277 million users, each of them has an average of +500 connections. This channel is replacing the resume with a professional profile.

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Pinterest

Pinterest is the new girly do it yourself world. If you want to outreach women this is the place to be. With more than 70 million users, 80% are women and they generate around 92% of all “pins”. This channel is all about illustrations, becoming our new online magazine.

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YouTube

YouTube is our new on demand TV, you see what you want anytime you want and best of all it is FREE. It is great for brand awareness. With more than 1 billion users each month around the world, this channel provides tutorials that can help you create or fix almost everything. Users upload over 100 video hours per minute. This powerful channel has over 4 billion views per day.

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If you need digital media management for your business write me at: info@ayleenla.com

 

REFERENCES

http://bits.blogs.nytimes.com/2014/02/19/the-loyal-users-of-google-plus-say-it-is-no-ghost-town/?_php=true&_type=blogs&_r=0

http://www.globalrecruitingroundtable.com/2013/01/22/linkedin-facts-figures-2013/#.U58XMC_C4Qs

http://expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats/#.U58Xzy_C4Qs

http://socialmediatoday.com/socialbarrel/1608761/portrait-linkedin-user-2013-infographic

http://www.searchenginejournal.com/pinterestingly-enough-interesting-pinterest-stats/45328/

http://expandedramblings.com/index.php/youtube-statistics/#.U58nfy_C4Qs

How Google Search Works

Google search is the dominant search engine on the Internet, with more than 3 billion searches each day. It is very important to have your business information accurate in Google’s search engine.

Google Search takes web pages information and translates them in to search results. Following is a summary of the Google search process with hints for how to improve your business results.

Crawling

Crawlers look at web pages and follow links on those pages. Crawlers go from link to link and bring data about those web pages back to Google’s servers. The crawl process begins with a list of web addresses from past crawls and sitemaps provided by website owners. You can generate your sitemap and ask Google to crawl your site with Google Webmaster Tools.

Index

Google gathers all the pages during the crawl process and then creates an index. The Google index includes information about words and their locations. Google Search looks up any search term in the index and matches with pages available to provide the results. It is very important the correct use of the Tag “Title” of the page. Try to keep the title between 50 and 80 characters. Always use page description meta tags and insert your best keywords in the <head> of the page. Make sure your content is fresh and unique. Use the right structure of the .html page and the appropriate sizes of heading tags. Begin the page with the most important heading <h1> and end with the least important <h6>. Do not forget submit ALT attributes for images, and hyperlinks.

Algorithms

Algorithms are the computer processes and formulas that take users questions and turn them into answers. Google algorithm looks for clues to provide the best answer. The formulas keep changing to provide faster and more relevant results. Web pages data and traffic keep growing and you need to keep updating your site to be competitive and get the best search quality ratings.

Rank

Page rank is an algorithm used by Google Search to rank websites in their search engine results. Google counts the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites. Four very important influencers for page rank are: good content, quantity and quality of backlinks, factors as site speed, keywords in titles, headers, URLs, description, domain, and social media buzz.

Results

Google search results pages include organic search results and often paid advertisements (denoted as “Ads” or “Sponsored”) as well. It is very important that you provide the right clues to Google search to bring your website in a prominent position. Your customers will ask and Google will answer. You need to be part of that answer either in an organic way or paying for ads. Make sure to use all the search terms or keywords that potential customers will use and embed them in your web pages.

Here an example of Google Analytics In Real Life – Site Search.

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Google Webmaster Tools provides you with detailed reports about your pages’ visibility on Google. For more information visit: http://www.google.com/webmasters/

Mobile Advertising

Mobile advertising promotes products and services in mobile electronic devices as Smartphone, tables, and mobile devices applications. Mobile Advertisement does better when targeted at people based on where they are and what they need.

Some types of mobile ads and examples:

Mobile Web Banner / Posters / Videos 

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SMS (Short Messaging Service)

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MMS (Multimedia Messaging Service)

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Mobile Games

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Location-Aware Ads

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Some tips for your mobile ads:

1. Be original and fun
2. Combine forms and channels
3. Promote your mobile channels in print material with QRCodes
4. Be local and specific
5. Use short keywords
6. Have an easy to access contact page
7. Design mobile version of your website
8. Advertise within apps
9. Create mobile apps related to your business
10. Make it social, always add share social networks icons
11. Always integrate call to action – click to call, register, browse, install, play, or buy.

In March 2013, globalwebindex reported that globally digital including social media and mobile Internet usage now accounts for 57% of daily media time. Overall, consumers now spend an average of 10.7 hours a day with all forms of media and 5.6 hours of that on digital reason why Mobile Advertising is key.

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