Find New Customers with Remarketing

Learn how to find new qualified customers, increase ad relevancy, and obtain higher conversion rates with Remarketing. If you are wondering why you often see advertising from websites or apps that you recently visited, the answer is Remarketing.

This strategy targets visitors who do not make a desired action or abandon a shopping cart. This technique increases the ad relevancy and helps businesses reconnect with potential customers that have shown interest in their products or services. According to Google, people typically visit two to four sites before they place an order.

You may also wonder how they know who visited their website or app. The famous website “cookies” provide a visitor ID that reveal when and how long users visit a website or app. From an average of 100 visitors, 4 convert to a specific action. With a good remarketing strategy, businesses can add 3 more conversions. Remarketing provides advertisers a higher conversion rate with a lower cost per acquisition. Around 80% of advertisers are using remarketing in their digital campaigns.

Before you create your remarketing campaign, make sure you have a compelling message to reengage with customers that show interest in your products or services. Offering a special promotion, free shipping or discount codes are good ways to attract users that abandoned your site or shopping cart. Make sure you tailor your ads for each user segment and optimize your bids in real time.

Remarketing campaigns can use static images, animated images, videos, or traditional text ads.Google AdWords offers three ways of Remarketing:

  1. Remarketing List for Search:Remarketing
    • Generate a remarketing TAG to add in the footer of each landing page.
  2. Dynamic Remarketing:
    • Create a remarketing LIST of sections that people visit on a site. You can create a custom list of product categories, site sections, pages, and for abandoned shopping cart users.
    • Automatically tailor ad messaging
  3. Similar Audience:
    • Present the ad to an audience looking for similar products and services.
    • Best way to reach new qualified customers.

It’s that simple to keep in touch with those customers that are in the market for products or services that you offer.

Learn how to find new qualified customers, increase your ad relevancy, and obtain higher conversion rates with Remarketing now:

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REFERENCES

Google Support

Google Partners

Google Authorship Benefits

With Google Authorship you can build “Author Rank”, or a measure of your posting reputation, based on your content published on the web. Google analyzes your expertise with Google+ and Social Media sharing. The value of your content and quality can be measured in real time.

Good quality content means high author rank and this combination will give you a high quality score on Google search.

How to setup Google Authorship:

  • Google+ Profile Link Option:
  1. Create your Google+ profile
  2. Go to: http://plus.google.com/authorship
  3. Verify your email address and link your Google+ profile to Google Authorship
  4. Link your URLs under the Contribution section of your Google+ account
  • On-Page Link Option
  1. Just personalize and add the following HTML code in your web page: <a href=”https://plus.google.com/GOOGLE+Profile#?rel=author”>YourNAME</a>

The implementation will take some time, you can test your Authorship at: http://www.google.com/webmasters/tools/richsnippets

Google Authorship recently removed the profile picture from the content results. Google is working hard to reduce spam and increase relevancy. Author Rank gives you the opportunity to show your expertise on specific subjects, build trust, and protect your content.

Below “How-to” video:

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By Ayleen López

 

REFERENCES

http://www.forbes.com/sites/allbusiness/2013/06/24/how-to-use-google-authorship-and-author-rank-for-your-business/

http://www.marketingprofs.com/articles/2013/10466/google-authorship-and-author-rank-big-for-seo-in-2013-and-beyond

http://moz.com/blog/how-to-prepare-for-authorrank-and-get-the-jump-on-google