Content Marketing Benefits

Content marketing is the creation and sharing of media and information in order to acquire customers. The intention is communicate valuable information with customers and prospects. The content should provide information that consumers seek, is trustworthy, and is associated with your brand or business.

Now consumers have the power to skip ads more than ever. They access the information, products and services they want anytime they need. The key is to engage with them, educate them, show the benefits of your brand and allow them to interact with your business. You need to craft your content considering your audience’s demographics, marketing goals, niche topics, and social trends. The content marketing should show your expertise.

Content MarketingFor example, two very popular social trends are cooking and health. How can the food industry benefit from this? The brand has the opportunity to showcase their products in a cooking recipe, presenting the health benefits of the product and teach the consumer how to use them. The message must show the benefits, engage and seduce enough of the audience to result in customer actions.

The audience is in command now. You need to know where they are, their preferences, the media channels they use, when they need your content, and -most important- create a fun experience, not a selling speech.

A very good example of a great rollout content marketing campaign is GoPro. They launched this video in the middle of summer targeting young people having fun at the beach. They presents the product and benefits in two minutes, enough time to captivate over 1 million viewers and sell their product worldwide.

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If you need content marketing for your brand write me at:

Free Online Local Listings

Free online local listings help customers find your business, getting people to your door when it is open, during the right days and business hours. In the past we used other media channels like Yellow Pages and today we have the Internet with many opportunities for you to list important features of your business. This is important now more than ever when more people use social media, search engines, online Yellow Pages, and referral and review sites.

Free Local Listings

Claiming your Free online local listings requires a lot of time and patience. First of all, you have to search for the most popular websites in your community. Second, sign in to the top sites and get your business listed. Include business information such as: location, phone, website, business hours, social media network, links, and logo.

Some free online local listings available are:

  1. Google Places – Google Places provide access to free tools that help your business get online, and be found on Google Search and Maps. And it’s free. More info:
  2. Yahoo Local – Yahoo! Local Listings is an online local advertising system that gives businesses the ability to provide detailed business information. More info:
  3. Bing Local – Bing puts your business online for free. You just need to claim your listing by verifying ownership. More info:
  4. Merchant Circle – Focused on connecting busy people with the best local merchants. More info:
  5. Mapquest – MapQuest gives local businesses access to 1 out of every 5 people on the web. They allow you to sign up and add your website, hours of operation, photos, and all kinds of information about your business. More info:
  6. Citysearch – Citysearch site provides local business listings and user reviews. More info:
  7. Manta – Manta helps small businesses profit, connect and grow through the largest online community dedicated entirely to small business. More info:
  8. Foursquare – Foursquare has millions of business listings, all submitted by customers who go to those places. More info:

I highly recommend claiming your business and keeping all your business information updated. Online local listings give your business a better opportunity to use specific keywords to gain better search engine rankings. Better search rankings draw more customers to your site.

You also can get paid online local listings. For an annual fee the online listings providers will add your listing in multiple search engines websites. Some popular providers are: Yelp, YellowPages, Craiglist, Angies list, among others.

Don’t wait to claim your Free online local listings that will allow you to connect with more people in your hometown, as well as suppliers and travelers. At the end it is all about reaching more customers so more customers can find your business. And the best of all it is FREE!


Listados Locales en Internet Gratis

Los Listados Locales en Internet Gratis ayudan a clientes a encontrar su negocio, enviando personas a su puerta cuando esta abierto, durante los días y horas de servicio. En el pasado utilizábamos medios como Páginas Amarillas y hoy tenemos el Internet con un sin número de oportunidades donde usted puede destacar características importantes de su negocio. Esto es muy importante ahora más que nunca cuando más personas utilizan medios sociales, buscadores, Páginas Amarillas en el Internet y lugares con comentarios y referidos.

Free Local ListingsReclamar su listado local en Internet gratis requiere de mucho tiempo y paciencia. Primero que nada usted tiene que buscar las páginas de Internet más populares en su comunidad. Segundo, subscribirse en cada página y reclamar el listado para su negocio. Se debe incluir información de su negocio como lo son: dirección, teléfono, página en el Internet, horario del negocio, enlace a todas sus redes sociales y logo.

Algunos listados locales en Internet gratis disponibles son:

  1. Google Places – Google Places provee acceso a herramientas gratis que ayudarán a su negocio a estar en el Internet y ser encontrado en Google Search y sus Mapas. Y es gratis. Más info:
  2. Yahoo Local – Yahoo! Local Listings es un sistema de publicidad en línea que le dará a su negocio la habilidad de proveer información detallada de su negocio. Más info:
  3. Bing Local – Bing coloca su negocio en el Internet gratis. Usted solo necesita reclamar su listado y luego verificar que usted es su propietario. Más info:
  4. Merchant Circle – Enfocado en conectar gente sumamente ocupada con los mejores comerciantes locales. Más info:
  5. Mapquest – MapQuest le ofrece a los negocios locales acceso a 1 de cada 5 personas en el Internet. Ellos le permiten registrarse y añadir su página en el Internet, horario de servicio, fotos y todo tipo de información sobre su negocio. Más info:
  6. Citysearch – Citysearch provee listados de negocios locales y revisiones de los usuarios. Más info:
  7. Manta – Manta ayuda a los pequeños negocios a beneficiarse, conectar y crecer por medio de la comunidad más grande en el Internet dedicada enteramente a los pequeños negocios. Más info:
  8. Foursquare – Foursquare tiene millones de listados de negocios, todos sometidos por clientes que visitan estos lugares. Más info:

Yo le recomiendo reclamar su negocio y mantener toda la información de su negocio actualizada. Listados locales en Internet le darán a su negocio una mayor oportunidad para utilizar palabras claves específicas y ganar mejor rango en las búsquedas en el Internet. Mejores rangos en las búsquedas le dará mayor visibilidad a su página.

Usted también puede pagar para obtener listados locales en Internet. Por una cuota anual los proveedores de este servicio añadirán su listado a multiples páginas de búsquedas en el Internet. Algunos de los proveedores más populares son: Yelp, YellowPages, Craiglist, Angies list, entre otros.

No espere más para reclamar su listado local en Internet gratis que le ayudará a conectar con más gente en su comunidad, así como proveedores y turistas. Al final lo más importante es alcanzar más clientes para que más clientes puedan encontrar su negocio. !Y lo mejor de todo es GRATIS!

Social, Local and Mobile Advertising a perfect match

Every time I plan to visit a new place, I search for Social, Local and Mobile advertising. I look for local references for entertainment, dining and lodging on sites such as trip advisor, yahoo local and google places. Why is that? Because I want to make sure I get the best of that visit, eat in the best places and have a good night’s sleep after a long trip.

While I am getting around the selected destination, I search for directions in my cell phone, as do 288 million mobile users in US, access their mobile phone to find local businesses. This technology help us find local business information, business hours and customers reviews in real time.

Why is Social, Local and Mobile Advertising a perfect match?  

When you are on the road during lunch time, it is impossible to search for a lunch special in local TV, radio stations, magazines or newspapers. But you have a mobile device on hand where you can search for local businesses in the moment. Not only that, they can display a local ad with lunch special from a place that’s one mile away from you.

My local SEO guide published an example of this. AJ Bombers, a burger restaurant in Milwaukee. In an area with only 300 to 400 Foursquare users the owner attracted 161 customers at the same time. The owner promoted the possibility of restaurant-goers earning the coveted Swarm Badge while fundraising for a local organization. A Swarm Badge is awarded to users who check in at a location where over 50 other users are checked into at the same time. As a result, the restaurant raised over $500 for charity while increasing sales 110%.

Mobile local advertisers target potential customers based on their location. Research findings show that the total number of U.S. searchers on mobile phones grew steadily last year — from 90.1 million mobile phone visitors to search/navigation sites or apps in March 2012 to 113.1 million in December 2012. Tablets also grew as a source for online searches, with 19% growth between April 2012 and December 2012.

Eventility indicates the importance of SoLoMo for small businesses: 97% of consumers now search for local businesses online, 72% trust online reviews, 61% of young people refer to social media to decide where to go when they go out. Most compelling: 78% of small businesses now get at least a quarter of their new customers via social media.

According to BIA/Kelsey, advisor to companies in the local media industry, projected mobile local ad revenues to grow from $3.2 billion in 2012 to $16.8 billion in 2017.  This is 500% growth in 5 years.

The new technology is changing our way to do things including the way we shop and navigate in new places. Now we are more SOcial, think LOcal and use MObile