Find New Customers with Remarketing

Learn how to find new qualified customers, increase ad relevancy, and obtain higher conversion rates with Remarketing. If you are wondering why you often see advertising from websites or apps that you recently visited, the answer is Remarketing.

This strategy targets visitors who do not make a desired action or abandon a shopping cart. This technique increases the ad relevancy and helps businesses reconnect with potential customers that have shown interest in their products or services. According to Google, people typically visit two to four sites before they place an order.

You may also wonder how they know who visited their website or app. The famous website “cookies” provide a visitor ID that reveal when and how long users visit a website or app. From an average of 100 visitors, 4 convert to a specific action. With a good remarketing strategy, businesses can add 3 more conversions. Remarketing provides advertisers a higher conversion rate with a lower cost per acquisition. Around 80% of advertisers are using remarketing in their digital campaigns.

Before you create your remarketing campaign, make sure you have a compelling message to reengage with customers that show interest in your products or services. Offering a special promotion, free shipping or discount codes are good ways to attract users that abandoned your site or shopping cart. Make sure you tailor your ads for each user segment and optimize your bids in real time.

Remarketing campaigns can use static images, animated images, videos, or traditional text ads.Google AdWords offers three ways of Remarketing:

  1. Remarketing List for Search:Remarketing
    • Generate a remarketing TAG to add in the footer of each landing page.
  2. Dynamic Remarketing:
    • Create a remarketing LIST of sections that people visit on a site. You can create a custom list of product categories, site sections, pages, and for abandoned shopping cart users.
    • Automatically tailor ad messaging
  3. Similar Audience:
    • Present the ad to an audience looking for similar products and services.
    • Best way to reach new qualified customers.

It’s that simple to keep in touch with those customers that are in the market for products or services that you offer.

Learn how to find new qualified customers, increase your ad relevancy, and obtain higher conversion rates with Remarketing now:

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REFERENCES

Google Support

Google Partners

Google Authorship Benefits

With Google Authorship you can build “Author Rank”, or a measure of your posting reputation, based on your content published on the web. Google analyzes your expertise with Google+ and Social Media sharing. The value of your content and quality can be measured in real time.

Good quality content means high author rank and this combination will give you a high quality score on Google search.

How to setup Google Authorship:

  • Google+ Profile Link Option:
  1. Create your Google+ profile
  2. Go to: http://plus.google.com/authorship
  3. Verify your email address and link your Google+ profile to Google Authorship
  4. Link your URLs under the Contribution section of your Google+ account
  • On-Page Link Option
  1. Just personalize and add the following HTML code in your web page: <a href=”https://plus.google.com/GOOGLE+Profile#?rel=author”>YourNAME</a>

The implementation will take some time, you can test your Authorship at: http://www.google.com/webmasters/tools/richsnippets

Google Authorship recently removed the profile picture from the content results. Google is working hard to reduce spam and increase relevancy. Author Rank gives you the opportunity to show your expertise on specific subjects, build trust, and protect your content.

Below “How-to” video:

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By Ayleen López

 

REFERENCES

http://www.forbes.com/sites/allbusiness/2013/06/24/how-to-use-google-authorship-and-author-rank-for-your-business/

http://www.marketingprofs.com/articles/2013/10466/google-authorship-and-author-rank-big-for-seo-in-2013-and-beyond

http://moz.com/blog/how-to-prepare-for-authorrank-and-get-the-jump-on-google

How Google Search Works

Google search is the dominant search engine on the Internet, with more than 3 billion searches each day. It is very important to have your business information accurate in Google’s search engine.

Google Search takes web pages information and translates them in to search results. Following is a summary of the Google search process with hints for how to improve your business results.

Crawling

Crawlers look at web pages and follow links on those pages. Crawlers go from link to link and bring data about those web pages back to Google’s servers. The crawl process begins with a list of web addresses from past crawls and sitemaps provided by website owners. You can generate your sitemap and ask Google to crawl your site with Google Webmaster Tools.

Index

Google gathers all the pages during the crawl process and then creates an index. The Google index includes information about words and their locations. Google Search looks up any search term in the index and matches with pages available to provide the results. It is very important the correct use of the Tag “Title” of the page. Try to keep the title between 50 and 80 characters. Always use page description meta tags and insert your best keywords in the <head> of the page. Make sure your content is fresh and unique. Use the right structure of the .html page and the appropriate sizes of heading tags. Begin the page with the most important heading <h1> and end with the least important <h6>. Do not forget submit ALT attributes for images, and hyperlinks.

Algorithms

Algorithms are the computer processes and formulas that take users questions and turn them into answers. Google algorithm looks for clues to provide the best answer. The formulas keep changing to provide faster and more relevant results. Web pages data and traffic keep growing and you need to keep updating your site to be competitive and get the best search quality ratings.

Rank

Page rank is an algorithm used by Google Search to rank websites in their search engine results. Google counts the number and quality of links to a page to determine a rough estimate of how important the website is. The underlying assumption is that more important websites are likely to receive more links from other websites. Four very important influencers for page rank are: good content, quantity and quality of backlinks, factors as site speed, keywords in titles, headers, URLs, description, domain, and social media buzz.

Results

Google search results pages include organic search results and often paid advertisements (denoted as “Ads” or “Sponsored”) as well. It is very important that you provide the right clues to Google search to bring your website in a prominent position. Your customers will ask and Google will answer. You need to be part of that answer either in an organic way or paying for ads. Make sure to use all the search terms or keywords that potential customers will use and embed them in your web pages.

Here an example of Google Analytics In Real Life – Site Search.

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Google Webmaster Tools provides you with detailed reports about your pages’ visibility on Google. For more information visit: http://www.google.com/webmasters/

Social, Local and Mobile Advertising a perfect match

Every time I plan to visit a new place, I search for Social, Local and Mobile advertising. I look for local references for entertainment, dining and lodging on sites such as trip advisor, yahoo local and google places. Why is that? Because I want to make sure I get the best of that visit, eat in the best places and have a good night’s sleep after a long trip.

While I am getting around the selected destination, I search for directions in my cell phone, as do 288 million mobile users in US, access their mobile phone to find local businesses. This technology help us find local business information, business hours and customers reviews in real time.

SoLoMo
Why is Social, Local and Mobile Advertising a perfect match?  

When you are on the road during lunch time, it is impossible to search for a lunch special in local TV, radio stations, magazines or newspapers. But you have a mobile device on hand where you can search for local businesses in the moment. Not only that, they can display a local ad with lunch special from a place that’s one mile away from you.

My local SEO guide published an example of this. AJ Bombers, a burger restaurant in Milwaukee. In an area with only 300 to 400 Foursquare users the owner attracted 161 customers at the same time. The owner promoted the possibility of restaurant-goers earning the coveted Swarm Badge while fundraising for a local organization. A Swarm Badge is awarded to users who check in at a location where over 50 other users are checked into at the same time. As a result, the restaurant raised over $500 for charity while increasing sales 110%.

Mobile local advertisers target potential customers based on their location. Research findings show that the total number of U.S. searchers on mobile phones grew steadily last year — from 90.1 million mobile phone visitors to search/navigation sites or apps in March 2012 to 113.1 million in December 2012. Tablets also grew as a source for online searches, with 19% growth between April 2012 and December 2012.

Eventility indicates the importance of SoLoMo for small businesses: 97% of consumers now search for local businesses online, 72% trust online reviews, 61% of young people refer to social media to decide where to go when they go out. Most compelling: 78% of small businesses now get at least a quarter of their new customers via social media.

According to BIA/Kelsey, advisor to companies in the local media industry, projected mobile local ad revenues to grow from $3.2 billion in 2012 to $16.8 billion in 2017.  This is 500% growth in 5 years.

The new technology is changing our way to do things including the way we shop and navigate in new places. Now we are more SOcial, think LOcal and use MObile

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